How to perfect studio talking heads
CONVEY YOUR KEY MESSAGES EFFECTIVELY THROUGH A TALKING HEAD
Whether introducing, informing, or advertising, a straightforward talking head can effectively communicate your message. Your objective might be to provide guidance through informative scripting or promote your latest product or service. The key is to captivate viewers and encourage them to listen to what you have to say. The most impactful way to convey your message is often through relatable, engaging, and interesting presentations, making a presenter an invaluable asset.
This article provides an overview of maximising your talking head shoot, offering insights into selecting a presenter, preparing a script, and incorporating actions to enhance overall watchability.
ESTABLISHING THE SCENE FOR YOUR TALKING HEAD
Regardless of whether you are filming a pre-recorded one-minute interview with ample room for retakes or recording a presenter for broadcast TV in a single take, meticulous preparation is crucial. Clarify your subject matter, carefully consider the key messages you aim to deliver, and focus on three or four essential points. Keeping it brief is beneficial for viewers, and if your promotional message cannot be conveyed in under three minutes, refine your script for conciseness. Preparation is vital for ensuring a seamless production, especially when considering aspects like script clarity and viewer engagement.
PREPARING FOR YOUR PRESENTER-LED PRODUCTION
Preparation and scheduling are essential considerations. Struggling with autocue setup can add unnecessary stress to the day, especially when clients are present. An early meeting with the production crew helps establish a rapport and familiarise everyone with working styles. Providing the script to the autocue operator and cameraman in pre-production leverages their experience for a polished end product.
CHOOSING YOUR PRESENTER
Associating a face with your brand adds a personal touch, offering flexibility for last-minute changes and adaptations. A skilled presenter can seamlessly adjust to meet client needs during the shoot. Experienced presenters bring versatility, working with different styles, tones, and even emulating various presenting approaches. They can contribute to refining the script, ensuring it resonates well when spoken aloud.
Allow time for a full read-through to identify and resolve any issues. This practice also offers a sense of timing, crucial for maintaining an optimal video length.
PREPARING YOUR PRESENTER
Understanding the target audience is pivotal for a successful production, influencing the video's tone and pacing. Professional presenters enhance the overall quality, contributing to a polished finished product. Even with confidence in the subject matter, multiple takes are common, allowing for rewrites, ad libs, dramatic pauses, and nuanced gestures to effectively convey key messages. Paying attention to subtle details like body language, eye contact, and other nuances ensures a compelling delivery.
CRAFTING THE RIGHT 'LOOK'
Once you've secured a studio, selected a presenter, scrutinised the script, and briefed the cameraman, it's time to shoot. First impressions matter, and factors like attire, hairstyle, and makeup significantly impact the visual appeal. Invest time and resources to get these elements right, considering your audience and specific needs.
Wear comfortable, smart, clean, and well-ironed attire. Avoid colours that may interfere with green screen shoots and opt for clothing without distracting patterns. Minimal jewellery prevents microphone interference. Consider the presenter's comfort, especially if sitting on a low sofa or seat. Positioning, clothing, and makeup contribute to the overall look, creating a visually appealing presentation.
POSITIONING YOUR PRESENTER
Choosing the right position enhances the video's impact. Whether sitting on a smart high stool, comfy sofa, or standing, the setting sets the tone. A relaxed setting, often referred to as the 'Chat Show' look, eases the audience into a lighthearted mood. It's also ideal for positioning interviewees for a comfortable and engaging conversation. Standing provides more flexibility for gestures and directions, adding dynamic movement to less scripted videos.
PRODUCTION TIPS: CAMERA ANGLES
Optimising camera angles is crucial for a smooth production day. Start with a wider shot to establish the scene, allowing the presenter to engage and use gestures freely. Transition to a closer shot for emphasis on key points, addressing any sections that require refinement and providing the editor with options for cutting during extended speeches. Balancing wide and close-up shots ensures flexibility and reveals any issues with clothing.
In conclusion, successful video production involves careful consideration of technical and professional aspects. Ensure wardrobe choices, preparation, and technical elements align to prevent unexpected challenges during the shoot. Taking these factors into account enhances the chances of delivering a successful and impactful message.
